![]() ![]() OR just use the same Gmail account you have in Google Analytics and Google Search Console for registering in Google My Business. Enter this code into the respective field in your Google My Business account. You can fill out the application in GMB and get the verification code delivered to your physical address by post in 3 to 5 days. If there are no matches, register your company. Don’t freak out if you see that your company already has a page in GMB - it could have been created as a result of a parsed data from other listings. ![]() Create a Google My Business page for your companyĬheck to see whether your business has already been added to the GMB listing: start typing your company name into the “Business name” field and, if there is a matching business, claim it as yours. There are two main aspects of optimizing for the Local Pack: preparing your Google My Business page and optimizing your website for a local SEO run (including local link-building). The checklist for getting into the Google Local Pack So now, let’s explore what it takes to get your business featured in the Local Pack and stay there for good. If you see that the Local Pack is displayed for your targeted keywords, be ready to fight for a spot in it. ![]() So you can keep tabs on the Local Pack to see if your website made the grade and whether it’s featured in Google’s regular search results or Ads. The Rank Tracker enables you to check the SERP features for both organic and paid results. Note : The 14-day free trial gives you access to all of SE Ranking’s available tools and features, including Rank Tracker. It replaced the 7 Pack - a list of 7 places for a relevant location.Įxample: This is what the Local Pack looked like prior to 2014 and what it looks like now for the query in Minneapolis, MN: The Local 3-Pack refers to the SERP feature that’s shaped like a map and displays places related to your query, as well as a 3-point list of businesses with their NAP data (name, address, phone, etc.). This post explains what the Local 3-Pack is and how to get ranked in it. Given the presence of the Local Finder on the first SERP, we tend to skip the organic results since the block gives us all the info we need right away. plumbing, repairing, delivery services) and local businesses (restaurants, dentistries, hair salons, etc.). The Maps Pack appears in almost 30 percent of all first page SERPs, making it the most frequently displayed SERP feature (along with the Featured Snippet).Īmong the businesses affected by the Local Pack are those servicing a particular territory (e.g. Whenever we search for a local service online, Google shows a map among the organic search results without requiring us to perform another click. Blog / Google SERP / Unpacking SEO for the Google Local Pack ![]()
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